3 Planning Steps | Strategic BPM Revit-BIM Content Marketing Guide

Posted by Daniel Hughes on May 15, 2016 5:56:00 AM

#1 - Building Product Manufacturer (BPM) Website Hosts BIM Files

Typically, a Building Product Manufacturers' (BPM) Marketing Department creates BIM files to promote the specification of their products; within their clients’ BIM design projects.

While BIM files promote the manufacturer’s brand; successful pre-built BIM files provide real cost-savings to the BPM's design + contracting customers. BPM BIM files provide the manufacturers' distribution network with digital planning tools to assist designers + contractors' with their project product selection process.

Logically, a Marketing Department should choose the building product manufacturer's website as the first and best location for file-hosting of their BIM files.

  1. Links to the BPM's digital design files (BIM, CAD, Specifications, Product Tech Data Sheets) should be prominently displayed on the front page of the corporate website

  2. Indicate the BIM file-types of your products for your clients to download. (Revit, ArchiCAD, Vectorworks or Bentley BIM files)

  3. Within the BIM Library, populate product images, contact links, product warranties, construction specifications and tech data sheets around your individual BIM files.

Fact: Designers expect to find and search for a BPM's BIM files on the BPM website, first. They assume the most current files are located on the BPM website with all supporting documentation.

Tip: Do not syndicate the BIM Files with BPM BIM File Library Websites or BIM File modeling service websites; until the BIM library is completely hosted on the BPM website.

For example, our corporate BIM Library website annually delivers more than 6 million Revit model downloads to our visitors. Collectively, four different BIM Libraries that host \ syndicate Bradley Revit models, achieve only 10% of our total annual website downloads. 

The Bradley BIM library was hosted on our corporate website for 18 months; prior to adding other BIM Library services. BPMs want the majority of ALL visitor traffic to come to the BPM website. Links to the BPM BIM library files, should NOT take their visitors to their BIM Library; that is NOT on the BPM website.

#2 - Know Your Client Market & Design Tools

Where are you selling the majority of your products? USA? Europe? UK? Middle East? China? Australia?

What BIM software are your design and construction clients using in your major sales market(s)?

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Topics: bradley bim initiative, bradley arcat revit library, BIM Content Marketing Guide, autodesk seek building product manufacturer librar, Bradley BIM, Bentley AECOsim Building Designer, modlar bradley revit library, Revit Training-Education, Vectorworks Bradley BIM Library, graphisoft archicad bim software, bradley autodesk seek revit library, revit building product manufacturer, building product manufacturer, revit family training

8 Marketing Steps Define Your BIM-Revit Implementation End-Game

Posted by Daniel Hughes on May 3, 2016 5:02:00 AM

Successful BIM implementation comes in 'planned steps' as you market, plan, budget and set achievable implementation expectations. Joseph Joseph, identifies in detail his 8- steps to a successful BIM marketing program.

Joseph Joseph is a Practice Technologies Executive + Imagineer at Walt Disney Imagineering. He authored this article; when he was SAIC’s Managing Director overseeing all BIM/CAD Technologies strategies and initiatives, including strategizing, standards, and implementation of BIM in a design-build environment.

It's not enough to have BIM capability--you have to know how to sell your BIM expertise to clients, prospects, consultants, your management teams and employees.

Joseph's summary of each step, defines this as an Executive Level article for principals, owners and upper management to consider prior to implementing the BIM process. If you've already started BIM -- its a great checklist against what you have or have not achieved by implementing your BIM processes.

As a business and marketing planning article; it should be reviewed against your written Implementation Plans for Revit, ArchiCAD, Bentley or Vectorworks software.

If you're a facility owner, this is a great article to help you define your BIM 'End-Game"

  1. "Why are you asking for BIM on your projects?" -- AND

  2. "How is your team going to use BIM files & processes for managing the building?"

Joseph's article provides complete details for each of these 8 steps; that is published by the Building Design + Construction Magazine \ Website:

8 Steps to a Successful BIM Marketing Program

Step #1 ) Recognize the business and marketing aspects of implementing BIM in your organization.

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Topics: Nemetschek Vectorworks BIM software, autodesk revit implementation, graphisoft archicad, autodesk revit software, Bentley AECOsim Building Designer, Revit Training-Education, Revit-BIM Trends, revit implementation planning, how to implement revit, graphisoft archicad bim software, bentley microstation bim software, Joseph Joseph, bim implementation planning

Revit Family IFC Export Delivers Building Product Manufacturer Content

Posted by Daniel Hughes on Mar 12, 2016 7:57:00 AM

The use of BIM software, BIM Processes, BIM Execution Plans and Public & Private BIM Mandates has created a file format for the exchange of BIM Content.

Building Product Manufacturers (BPMs) provide their products in pre-built BIM file formats; to assist designers with creating their BIM project files. IFC, a software-independent file exchange format, emerges for sharing BIM content between different BIM software packages.

The Industry Foundation Classes (IFC) data model is intended to describe building and construction industry data. It is a platform neutral, open file format specification that is not controlled by a single vendor or group of vendors.

For BPMs an Industry Foundation Classes (IFC) file is a neutral exchange BIM file; that allows their BIM content to be exchanged between these different BIM software packages.

  • Autodesk Revit,

  • Bentley AECOSim,

  • Graphisoft ArchiCAD

  • Nemetschek Vectorworks

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Topics: Nemetschek Vectorworks BIM software, bradley bentley microstation models, graphisoft archicad, Bentley RFA Interpreter Revit, Revit Help-Technical Support, Vectorworks Service Select Members, Bentley AECOsim Building Designer, Revit Training-Education, Vectorworks Bradley BIM Library, graphisoft archicad bim software, Bentley V8i SELECTseries 5

BIM-Revit Industry-Association Links

Posted by Daniel Hughes on Feb 16, 2016 4:39:42 PM

Global List of Building Information Modeling Industry & Association Links

 

Bradley BIM Initiative Bradley BIM Revit Library

Autodesk Seek (Bradley)

  • Autodesk Seek Library Download Pages for Bradley Revit Family Component Library

McGraw-Hill SmartMarket BIM Industry Reports | Downloads (PDF)

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Topics: building information modeling, Nemetschek Vectorworks BIM software, Revit Model Data Standards, national bim standards, revit family standards, Revit Help-Technical Support, Revit Training-Education, Revit-BIM Trends, graphisoft archicad bim software, revit resource links, bim association links, Bentley V8i SELECTseries 5, Bentley MicroStation Revit, bim continued education

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Daniel Hughes

Welcome to the Bradley BIM resource portal supporting the Bradley Revit Library of 1,000 Families

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