3 Planning Steps | Strategic BPM Revit-BIM Content Marketing Guide

Posted by Daniel Hughes on May 15, 2016 5:56:00 AM

#1 - Building Product Manufacturer (BPM) Website Hosts BIM Files

Typically, a Building Product Manufacturers' (BPM) Marketing Department creates BIM files to promote the specification of their products; within their clients’ BIM design projects.

While BIM files promote the manufacturer’s brand; successful pre-built BIM files provide real cost-savings to the BPM's design + contracting customers. BPM BIM files provide the manufacturers' distribution network with digital planning tools to assist designers + contractors' with their project product selection process.

Logically, a Marketing Department should choose the building product manufacturer's website as the first and best location for file-hosting of their BIM files.

  1. Links to the BPM's digital design files (BIM, CAD, Specifications, Product Tech Data Sheets) should be prominently displayed on the front page of the corporate website

  2. Indicate the BIM file-types of your products for your clients to download. (Revit, ArchiCAD, Vectorworks or Bentley BIM files)

  3. Within the BIM Library, populate product images, contact links, product warranties, construction specifications and tech data sheets around your individual BIM files.

Fact: Designers expect to find and search for a BPM's BIM files on the BPM website, first. They assume the most current files are located on the BPM website with all supporting documentation.

Tip: Do not syndicate the BIM Files with BPM BIM File Library Websites or BIM File modeling service websites; until the BIM library is completely hosted on the BPM website.

For example, our corporate BIM Library website annually delivers more than 6 million Revit model downloads to our visitors. Collectively, four different BIM Libraries that host \ syndicate Bradley Revit models, achieve only 10% of our total annual website downloads. 

The Bradley BIM library was hosted on our corporate website for 18 months; prior to adding other BIM Library services. BPMs want the majority of ALL visitor traffic to come to the BPM website. Links to the BPM BIM library files, should NOT take their visitors to their BIM Library; that is NOT on the BPM website.

#2 - Know Your Client Market & Design Tools

Where are you selling the majority of your products? USA? Europe? UK? Middle East? China? Australia?

What BIM software are your design and construction clients using in your major sales market(s)?

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Download Bradley Passport 2015 Q1 International Newsletter | Yang Clark Joins Team

Posted by Daniel Hughes on May 13, 2015 5:17:43 AM

Welcome to Ms Yang Clark, Bradley International Business Development Manager.

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2015 Bradley International Tradeshow List | Download Bradley Passport

Posted by Daniel Hughes on Feb 4, 2015 5:55:04 AM

The Bradley International staff will be present at the following international trade shows in early \ mid- 2015.

Arc-Middle East | February 6-9
Al Bandar Hotel - Oman

International Sanitation and Heating (ISH) | March 10-14
Messe Frankfurt - Frankfurt

Safety in Action Brisbane | April 22-23
Brisbane Exhibition & Convention Centre - Brisbane

Expo Seguridad | April 28-30
Banamex Center - Mexico City

Airport Show | May 10-12
Dubai Convention & Exhibition Centre - Dubai

Stop by the Bradley International Booth for a free Bradley BIM Flash Drive (while supplies last)

Download your copy of the Bradley Passport for 2014 | 4th Quarter

Bradley International | Serving Global Projects for Over 45 Years

Related Autodesk Articles:

Download Complete Bradley Revit Family Library (1000 Families) – Download All Options

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Topics: bradley bim initiative, bradley revit family library, international trade shows, Bradley BIM, bradley international plumbing products, free bradley bim flash drive, bradley international washroom accessories, modlar bradley revit library, Bradley International Team, bradley ablution revit library, Bradley International

Bradley BIM 5 Year Anniversary | 15 Million Bradley Revit Downloads

Posted by Daniel Hughes on Aug 19, 2014 5:54:08 AM

The Bradley BIM Initiative, that began in the summer of 2009; reached an anniversary milestone of 5 years serving architects, engineers, contractors and facility owners.

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Topics: bradley bim initiative, e-specs integrated specifications, bradley bentley microstation models, Bradley BIM, autodesk seek revit family library, Bentley AECOsim Building Designer, modlar bradley revit library, Bentley V8i SELECTseries 5, e-specs for archicad, Bradley Revit Family, e-specs building product manufacturer program, Bradley International

Bradley International | Bradley Australia | Bradley BIM Initiative

Posted by Daniel Hughes on Apr 30, 2014 7:12:15 AM

Download: Bradley_International_Project_Installation_Profile_Sheet

For more than 45 years - Bradley International Team has served the global design & construction markets with commercial plumbing fixtures, safety and emergency fixtures and commercial toilet-washroom accessories in these countries: Australia, New Zealand, United Kingdom, Europe, Mexico, South America, China, Korea, UAE \ Saudi Arabia and Middle East.

Bradley Australia

Launching the MODLAR Bradley Revit Library agreement; coincides with Bradley Corporation's 2014 expanded product line agreements with Bradley Australia.

Bradley International Team Members (not all present) with Ossie Newhouse & Warren Newhouse Bradley Australia Owners

Bradley Australia (not owned by Bradley Corporation) is now offering the Bradley Product Revit models; for Bradley products hat are sold in Australia and New Zealand.

Ossie Newhouse (left) and Warren Newhouse | Bradley Australia Owners

Watch for MODLAR and Bradley Australia updates throughout 2014.

MODLAR - Bradley BIM Library Link

Bradley BIM is expanding access of the Bradley Corporation Revit Library (1,000 Revit families) through a hosting service agreement with MODLAR.com.

Related Autodesk Articles:

Download Complete Bradley Revit Family Library (1000 Families) – Download All Options

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Topics: Bradley Australia, australian design construction website, free revit australia library, Bradley BIM, bradley international plumbing products, sourceable.net, bradley corporation, bradley international washroom accessories, bradley washroom accessories, modlar bradley revit library, bradley global product installations, Bradley International Team, Bradley International

MODLAR | Bradley Revit Library for Australia - New Zealand - UK

Posted by Daniel Hughes on Oct 28, 2013 11:37:44 AM

MODLAR (formerly BIMSTOP.com) - Bradley BIM Library Link

Bradley BIM is expanding access of the Bradley Corporation Revit Library (1,000 Revit families); through a model hosting service agreement with MODLAR.com (Australia).

Each year, millions of Bradley Revit families are downloaded by the global design + construction community from the Bradley Corporation website.

In Phase I, Modlar will offer both Imperial and Metric Bradley Revit model versions; embedded with a few unique "country- specific family parameters. They will roll out a "select group" of products that Bradley sells in each of these countries: Australia, New Zealand and the UK.

For more than 45 years - Bradley International has been serving the markets of Australia, New Zealand and the United Kingdom.

In October 2012, Bradley began exploring our options to expand syndication of the Bradley BIM Library .

Modlar offers its Revit Building Product Manufacturer (BPM) Library in several countries. They provide library hosting and model creation for Revit, ArchiCAD, Vectorworks and Bentley.

The BradleyBIM Blog stats confirmed our need to expand. Each year, thousands of unique visitors visit BradleyBIM.com, from the United Kingdom (ranked 3rd in visitor visits).

While Australia \ New Zealand visitor visits rank as BradleyBIM's 4th largest visitor audience.

Bradley Australia

Launching the MODLAR Bradley Revit Library agreement; coincides with Bradley Corporation's expanded product line agreements with Bradley Australia.

Bradley Australia (not owned by Bradley Corporation) will begin using the Bradley Revit models for Bradley products; that are available for Australia and New Zealand.

Watch for MODLAR and Bradley Australia updates throughout 2014.

Related Autodesk Articles:

Download Complete Bradley Revit Family Library (1000 Families) – Download All Options

Download Bradley Revit Family Library From Autodesk Seek Building Product Manufacturer Revit Library

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Topics: bradley revit library, Bradley Australia, bimstop bradley revit library, free revit australia library, bradley corporation, modlar bradley revit library, Revit-BIM Trends, bradley australia revit, download free revit family, Australia, revit library new zealand, Bradley International, bimstop revit library

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Daniel Hughes

Welcome to the Bradley BIM resource portal supporting the Bradley Revit Library of 1,000 Families

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